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Another new lip launch from Hourglass and I think it is going to be super popular! Here’s a look at the Hourglass Unlocked Soft Matte Lipstick. I have photos and swatches for you. Enjoy!
What is Hourglass Unlocked Soft Matte Lipstick?
- Primer-infused lipstick
- Delivers rich buildable, full coverage colour
- Soft matte finish
- Formulated to last all day
- Infused with lip-conditioning ingredients
- Works to prime and smooth the lips
- Weightless, silky texture
- Glides on to the lips for easy application
- Custom bullet shape allows for precise application
- Resists bleeding or feathering
- Unlocked is a collection that supports the Nonhuman Rights Project – Hourglass will donate 5% of the net profits to the organization’s efforts to secure fundamental rights for animals
- Available in 12 shades
Hourglass Unlocked Soft Matte Lipstick Shades
There are 12 shades in the full collection. They are:
- Magnolia 342 – Pink Beige
- Tulip 344 – Neutral Cool Pink
- Poppy 346 – Peachy Pink
- Peony 348 – Warm Beige
- Sparrow 350 – Neutral Deep Rose
- Orchid 352 – Deep Brown
- Tigerlily 354 – Soft Coral
- Foxglove 356 – Berry Rose
- Zinia 358 – Red Orange
- Lush 360 – Warm Brick Red
- Currant 362 – Deep Berry
- Red 0 – True Red
I have 7 of the 12 shades – Tulip, Peony, Sparrow, Orchid, Tigerlily, Foxglove, Lush:
Hourglass Unlocked Soft Matte Lipstick Swatches
Here are the swatches :
My Review of Hourglass Unlocked Soft Matte Lipstick
Although I am really loving a glossy lip at the moment, I was excited to try this new launch because I love the Satin Creme version of the Unlocked lipstick. If you want to check those out, read: Hourglass Unlocked Satin Creme Lipstick Review & Swatches.
First up, I think I should say, although these lipsticks are called Soft Matte, I think they are more on the full matte side. This isn’t at all a negative and the formula is absolutely lovely, but I’d just say it’s matte rather than soft matte.
The shade I have been trying is Tulip and it’s a gorgeous nude. The texture is soft and smooth, and glides onto the lips straight from the bullet easily. The shape of the lipstick itself makes application effortless.
I paired it with one of the new Lip Liners (Hourglass Shape and Sculpt Lip Liner Review & Swatches) in shade Expose, and they work really well together.
The finish of the Hourglass Unlocked Soft Matte Lipstick is super flattering, and it looks nice and smooth on the lips. It is long lasting, easy to layer and re-apply and it doesn’t dry out the lips. I am excited to try out more shades.
The formula itself is pretty versatile. You can use a liner and make quite a precise and bold statement, or alternatively, you can dab it on to the lips and blend out with fingers for a softer, more blurred look.
The packaging is really lovely as always with Hourglass. The cases have the Unlocked H and rabbit logo which indicates that it is part of the brand’s collection that is created in support of the Nonhuman Rights Project’s mission to unlock the cages of wild animals in captivity.
Hourglass donate 5% of the net profits from all Unlocked products to the Nonhuman Rights Project.
Where to buy it
The Hourglass Unlocked Soft Matte Lipstick is £37 and available now via the links below: